“While many couples choose platinum rings out of concern for durability, some prefer this precious metal due to its timeless beauty. The color and sheen of a platinum ring, after all, perfectly complements virtually any type of wedding dress. Some custom-designed pieces, particularly those from trusted jewelry stores in Long Beach, CA such as McCarty’s Jewelry, are also able to match and capture the wearer’s emotion and personality.
In addition, platinum’s naturally white sheen makes it a perfect match for any type of gemstone, particularly diamond. Although white gold provides a beautiful contrast with diamond in terms of color and sheen, platinum increases diamond’s shine through reflection. Unlike white gold, which fades to yellow over time and consequently requires rhodium plating every now and then, platinum retains its white appearance. Couples looking for the perfect platinum wedding jewelry in Long Beach would do well to choose a trusted name such as McCarty’s.”